Any reader, with an IKEA-employee discount, can help Alexander Steen from the St.Louis Blues? See, thanks to the "National Conversation" on Twitter, we all know that Alex needs a new couch. And more supervision for his 3-year-old Kingston. We'll leave the latter to Super Nanny but a brand new couch is needed.

Isn't progress great? Just look at this picture from 25 years ago, when Alexander was born and his dad was playing in the NHL. Since then, we have ads on the boards, got rid of the goofy Jofa helmets, shipped teams to lucrative American markets, and are directly connected to players so they can tell us, in real-time, what's really important.